Bloom & Grow and Gloom & Glow Bundle

£125.00

The price is for both Bloom & Grow and Gloom & Glow and is for a limited time. Click ‘ADD TO BASKET’ to checkout.

Special Offer Bundle • Get Both classes for the price of one!

“Bloom & Grow has helped me get out of a creative rut and think past some of my own limiting beliefs.”

-Noni

BLOOM & GROW and   GLOOM & GLOW

 £125.00

 For a limited time buy both courses for the price of one

 One summer, I grew sweet peas from seed. They shot out from the earth like fairytale beanstalks. Two foot, three – outgrowing their netting until they flopped over the fence into next door’s garden. Turns out you have to pinch out the ‘growing tip’; if you don’t reign them in, they keep on spiralling up and don’t get around to making flowers.

It’s a pretty good analogy for Instagram, I think, especially when we get our focus wrong. Sometimes, we put so much energy into growth that we forget to let ourselves bloom.

This course is an antidote to that.

‘Your most engaging photo ever’

That’s your challenge during this course – to get the most likes, comments and views you’ve ever had on a post. Simply because your content deserves it – because your photos are wonderful, unique and inspiring. Because you’re in bloom, and the community is drawn to you like bees in the sun.

Oh, & nature.

Ever noticed the magic appeal of flowers on Instagram? Whether in flat-lays or as just as a small part of a wider scene, floral photography brings in clicks, comments, likes and followers.

Bloom & Grow teaches you how to harness that power and make it your own. You don’t need to be a flatlay photographer with a flowery feed; whether you’re all-white and minimal, moody and journalistic, entirely travel-based or anything else, we’ll look at ways to weave a little floral magic into your photographs.

Not that ‘flowery’ a person? No, me either, to be honest, but they’re really just a hook to get things started. The lessons I’ll be sharing extend way beyond the floral, into all areas of your Instagram photography.

What you Get

    • Four self-paced modules jam-packed with all-new and exclusive lessons, interviews and inspiration, to help you re-envigorate your botanical photography

    • Tasks, challenges and journaling questions to get you thinking and creating in new and exciting ways

    • Professional advice and strategies to help maximise your posts’ exposure

    •  

    • Wallpapers & printables to keep you on track

    • Year-long access to all the course materials, so you can stop and start whenever you like.

What You’ll Learn

    • How to craft beautiful, unique and inspiring images for Instagram

    • How to identify your visual style, and stay true to your own floral aesthetic

    • Tips and tricks for better composition & styling

    • The clever apps and tools I use to make great photography easy

    • The secrets of click-appeal and viral Instagram photography

    • How to give your work depth and meaning

    • How to generate fresh ideas and inspiration

    • Strategies to maximise your reach and visibility on Instagram

 

COURSE TIMETABLE

WEEK NO.1

CURIOSITY

THIS WEEK WE GET STARTED BY LOOKING AT CURIOSITY, AND HOW TO SPARK IT IN OUR AUDIENCE.

WEEK NO.2

SURPRISE

THIS WEEK WE EXPLORE STYLING, PLANNED SHOTS AND ADDING A DASH OF THE UNEXPECTED.

WEEK NO.3

PERSONALITY

THIS WEEK WE EXPLORE STYLING, PLANNED SHOTS AND ADDING A DASH OF THE THIS WEEK WE’LL BE CREATING IMAGES WITH PERSONALITY, AND A HUMAN TOUCH.

WEEK NO.4

SURPRISE

DIGGING INTO WHAT MEANING AND SIGNIFICANCE CAN BE WOVEN INTO OUR PHOTOGRAPHY, AND HOW TO HARNESS THIS POWER.

FLORAL INSPIRATION

fig.1 STEMS

Bloom & Grow

fig.2 BOUQUETS

fig.3 FOLIAGE

FAQ’s

How is this different to your main course, The Insta Retreat? This course complements but doesn’t replace The Insta Retreat. You don’t need to have done one to do the other – you can work through Bloom & Growas a stand-alone initiative, or before or after taking the longer, more in-depth course. Bloom & Grow is designed to refresh and inspire your photography to kick-start growth and creativity on your account through practical exercises. The Insta Retreat offers more in-depth analysis, tools and understanding for Instagram, including a full overhaul of your visual style and photography and detailed strategy planning.

Who is this course designed for? I wrote this course with my usual client base in mind – bloggers, creatives, makers and small businesses, but it’s suitable for anyone who enjoys using Instagram, wants to improve their creative photography and thinks their target audience will respond well to photographs that involve flowers. The course and advice is for personal use on Instagram accounts you run or manage.

How long does the course last? There are 4 modules – meaning if you tackle one module per week, this will be a 4-week course. However the course is entirely self-paced, so you can work through at whatever pace best suits you. Each module requires you to go away and think and take action, so to see real results, it’s best not to try and rush it all in one go.

How much time will I need to spend on it? How long you spend on each module’s tasks is entirely up to you. To see real results, expect to spend around 30-60 minutes digesting each module and completing the written prompts, and then an hour or two at a minimum exploring the photographic themes.

Why flowers? Flowers are like catnip to Instagrammers – we love to play with them, and we love to click on them too. And why not? Bright, cheerful and summery, floral photography is the distillation of why most people open the app. The problem is, it can get a bit repetitive. What starts as one person’s garden passion project gets adopted by the whole community, and gradually diluted and dulled. So, we’re going to dig into the mechanics of floral photography; why it works, what it means, and how we can make it our own, whilst still employing that petal power.

Is this all about floral flatlays? Emphatically not! This course is about taking a fresh approach to floral photography, examining the conventions and creating something all-new and all-you.

What equipment do I need? Whatever you like to take photographs with – a smartphone or a camera – and a smartphone to edit and post to Instagram from. Flowers and greenery can be foraged or purchased for each weekly task – there’s no requirement to spend any extra on floristry supplies etc. Where there are PDF worksheets to fill in, these can be completed via a PDF editor or printed out.

How long do I have to work through the course? You get (at least) a full year’s access to all the materials, via the log in assigned to you at launch, so you can stop and start as needed. You’re also allowed to save copies of any of the recourses for your own personal use in future.

GLOOM & GLOW

The nights draw in, the days get short. You’re spending increasing amounts of time under a blanket on the sofa, or trying to remember what your house looks like in daylight. It’s cold, it’s rainy, and it seems cruelly ironic that just when you really need the mood-boosting goodness of creativity and photography the most, there’s nothing worth instagramming in your life.

Sound familiar?

I’m going to let you in on a secret: the best time to be on Instagram is in the winter months. People are online more, which makes it easier to connect. Without the flowers and sunsets of summertime, people’s home feeds grow quieter, while we all look and hope to be uplifted. Master winter photography on Instagram, and you’ll not only make yourself feel better – you’ll take a growing community of followers along for the glittering, snow-dusted ride!

Gloom & Glow is a four-week guided tour of all the very best bits of winter photography – how to do it, how to love it, and how to use it to grow your tribe.

What you Get

    • Four modules are jam-packed with all-new lessons exclusive to Gloom & Glow, plus interviews and examples to fill you up with inspiration, ideas and enthusiasm.

    • Tasks, challenges and journaling questions to get you thinking and creating in new and exciting ways

    • Technical advice, app recommendations and insider tips to equip you to take your best photographs yet

    • Instagram guidance, hashtag suggestions and follow suggestions to up your insta-game

    •  

    • Wallpapers & pretty printables to keep you on track

    • Year-long access to all the course materials, so you can come back to brush up whenever you like

What You’ll Learn

    • How to craft beautiful, unique and inspiring images for Instagram

    • How to find the photo opportunities in your life, and what to do when inspiration runs dry

    • Tips and tricks for better making the most of natural winter daylight

    • Strategies for shooting hard-to-capture scenes like candlelight, fairy lights and steam

    • The secrets behind thumb-stopping content, and viral Instagram photography

    • How to give your work depth and meaning

    • How to generate fresh ideas and inspiration

    • Strategies to maximise your reach and visibility on Instagram

    • The behind-the-scenes secrets of some of Instagram’s most inspiring photographers

 

FAQ’s

How is this different to your longer course, The Insta Retreat? The Insta Retreat is a longer, in-depth look at Instagram strategy for those who want to dig really deep into their account. One student described it as “like taking an A-Level in Instagram!”.Gloom & Glow and its summertime sister-course, Bloom & Grow, are both shorter classes, requiring less of a weekly time commitment from students. We still work strategically in these classes, but with a greater focus on creativity, inspiration and photography styles. All of my courses work independently, and none of the content overlaps.

Who is this course for? I wrote this course with my usual readers and clients in mind – bloggers, creatives, makers and small businesses. It’s suitable for anyone who enjoys using Instagram, wants to improve their creative photography and connect with new audiences.

How long does the course last? There are 4 modules – meaning if you tackle one module per week, this will be a 4-week course. You’re welcome to work through at whatever pace best suits you – one module a fortnight or even per month will work just as well, so go at your own pace. Each module requires you to go away and think and take action, so to see real results, it’s best not to try and rush it all in one go.

Gloom & Glow is designed with autumn and wintertime in mind, and many of the tasks and challenges require you to be in a climate that has reflects this during the course. If you’re in the opposite season, you might prefer my summertime course, Bloom & Grow.

How much time will I need to spend on it? How long you spend on each module’s tasks is entirely up to you. To see real results, expect to spend around 30-60 minutes digesting each module and completing the written prompts, and then an hour or two at a minimum exploring the photographic themes throughout that week.

Will I have to take gloomy photos? Most definitely not! This course is about taking a fresh approach to winter, examining the conventions and creating something all-new and all-you. While admittedly my own style is not all that colourful, that doesn’t mean yours won’t be! The aim is to find ways to celebrate the parts of winter that resonate most with you.

What equipment do I need? Whatever you like to take photographs with – a smartphone or a camera – and a smartphone to edit and post to Instagram from. There are occasional suggestions or recommendations for props, e.g. candles or fairy lights, but these are not essential, and are kept as low cost as possible. Where there are PDF worksheets to fill in, these can be completed via a PDF editor or printed out.

How long do I have to work through the course? You get a full year’s access to all the materials, via the log in assigned to you at launch, so you can stop and start as needed. You’re also allowed to save copies of any of the recourses for your own personal use in future.

My question isn’t answered here. Can I contact you? Absolutely. Drop my team a line at admin@meandorla.co.uk and we’ll be happy to help!

 

COURSE TIMETABLE

WEEK NO.1

LIGHT IN THE DARK

MAKING THE MOST OF THE WINTER LIGHT – AND DARKNESS

WEEK NO.2

COLLECTING ELEMENTS

THIS WEEK WE EXPLORE STYLING, PLANNED SHOTS AND ADDING A DASH OF THE GETTING OFF THE SOFA AND FINDING BEAUTY IN ALL WEATHERS

WEEK NO.3

A SENSE OF HOME

DIGGING INTO WHAT ‘COZY’ MEANS & HOW IT FEELS

WEEK NO.4

A WINTER’S TALE

WHIMSY, JUXTAPOSITION AND STORYTELLING IN CAPTIONS AND IMAGES

SEASONAL INSPIRATION

fig.1 DECEMBER

fig.2 JANUARY

fig.3 FEBRUARY